Styling yourself for headshots and branding sessions

So you’ve made the first step in scheduling your professional headshots, but have you thought about styling yourself for headshots? You’ve heard the saying, “Dress the part,” right? You want to be thinking about your attire, to make sure you are projecting the image you’d like to convey. After all, if you are an entrepreneur, you are your brand. Dressing the part will make you look professional, and as a bonus, you will be more confident in front of the camera!

Here are 6 tips for styling yourself for your headshots:

Choose a color that compliments your skin tone

If you’re not sure what your “best colors” are, there are several quizzes and articles you can view online, like this one here. This information can be very helpful to know for everyday dressing, but it’s especially important for any professional photos that will be used to represent your brand. If you don’t have a shirt in one of your “best colors”, opt for a silk scarf worn over a neutral-toned sweater or shirt.

Stick with tailored, fitted clothing

Layers can be beautiful and add dimension, but be mindful of the fabrics you are choosing for your photo. Too many layers can add bulk, and create weird angles that don’t properly express you! A jacket or sweater can be professional, appropriate options, but make sure they are tailored to your body. A thin, cashmere sweater or a fitted blazer can also be great options.

Wear a flattering, appropriate neckline

A V-neck is typically the most flattering choice for women opting for sweaters, so long that it’s not too low. Avoid turtlenecks; they tend to erase your neck in photos. If you want to wear a jacket or blazer, a scoop neck shell is most flattering to wear underneath.

Choose prints carefully

Prints can add dimension and interest to an outfit, but large prints can be distracting and alter the way you appear in photos. Opt for smaller prints. For example, you want your face to be the focal point, not your floral blazer. Thin vertical stripes are fitting on a blazer, or a print on a silk scarf worn as an accessory. A textured tweed jacket is a good option, as it adds interest without a distracting print.

Wear simple jewelry

The first thing you want people to notice when they look at your photo is your face. Make sure to wear simple jewelry that doesn’t “steal the show”. Your earrings should not hang more than an inch below your ear lobe, and a simple, classic necklace is best.

Think about how you want to convey your brand

All of these “rules” are simply guidelines. If you have a funky brand, or if you’re in the creative industry, there may be a little more wiggle room. For instance, if you are an artist, you may want to wear a bold, printed dress that embodies who you are and what your brand is. Don’t shy away from your personal style, and wear what makes you feel comfortable (within reason!)

If you have any questions or would like assistance styling yourself, do not hesitate to reach out to me HERE

Branding photo makeup by Moya Makeup 

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